Our Story...

“Beauty is more than just appearance – it’s confidence, self-care, and self-expression. At Vragela, we are dedicated to helping you feel and look your best every day.”

Alexandra Moreno (Founder "Vragela Store")

our mission

Our Mission – Beauty Made Simple

Vragela was founded with a simple idea: beauty should be effortless, accessible, and empowering. We believe that self-care is not a luxury but a daily ritual. Our mission is to provide high-quality beauty tools and products that simplify your routine while enhancing your natural beauty.

our story

How It All Began

Alexandra Moreno started Vragela with a passion for beauty and innovation. Frustrated by the lack of effective yet convenient beauty tools, she set out to create a brand that merges style with functionality. What began as a small idea grew into a trusted store, loved by thousands who seek quality and convenience in their beauty routines.

our range

Designed for You

From professional styling tools to skincare essentials, Vragela offers a carefully selected range of products to help you achieve salon-like results at home. We prioritize quality, innovation, and ease of use to ensure you always feel confident and radiant.

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